TOC: Mar without Adv
Introduction
Marketing without Advertising. Brand Preference and Consumer Choice in Cuba, A book by Emilio Morales, Joseph Scarpaci
 : : : Posting |
Marketing without Advertising
Brand Preference and Consumer Choice in Cuba
By Emilio Morales, Joseph Scarpaci
Published December 21st 2011 by Routledge – 230 pages
Series: Routledge Advances in Management and Business Studies
1. Advertising without Marketing: Brand Preference and Consumer Choice in Cuba
2. A History of Cuban Retailing, 1902-2011
3. Cuban Consumers and Brand Awareness
4. Iconic Brand Potential among Leading Cuban Products
5. Franchising as a Brand-Globalizing Process: The Case of Casa de los Habanos
6. Brand Development without Mass Communication Media
7. Remittances & Brands: Survival & Consumption in the New Millennium
8. Conclusions
Glossary
Bibliography
Index
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