TOC: J Macromarketing
Introduction
Journal of Macromarketing, 32(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices
–Brigitte Biehl-Missal and Michael Saren [] []
Chinese Grassroots Nationalism and Its Impact on Foreign Brands
–Zhihong Gao [] []
Persistence of Health Labeling Information Asymmetry in the United States: Historical Perspectives and Twenty-First Century Realities
–Jane Kolodinsky [] []
A Macromarketing Perspective on Food Safety Regulation: The Danish Ban on Trans-fatty Acids
–Tino Bech-Larsen and Jessica Aschemann-Witzel [] []
Being Critical in Marketing Studies: The Imperative of Macro Perspectives
–Nikhilesh Dholakia [] []
Book and Media Reviews
Pioneers in Marketing: A Collection of Biographical Essays
–Leighann C. Neilson [] []
The Master Switch: The Rise and Fall of Information Empires
–Robert A. Mittelstaedt [] []
SuperFreakonomics
–James W. Gentry [] []
Revolution in Mind: The Creation of Psychoanalysis
–Alan Bradshaw [] []
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