TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 24(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity toward Foreign Countries
–Nittaya Wongtada, Gillian Rice & Subir K. Bandyopadhyay [] []
West African Immigrants’ Perceptions of Advertising in General and Impact on Buying Decisions
–Charles Blankson, Nancy Spears & Robert E. Hinson [] []
A Cross-National Analysis of Advertisement Content
–Aysen Bakir [] []
Behavioral Aspects of Cell Phone Usage among Youth: An Exploratory Study
–Matti J. Haverila [] []
Book Review
A Review of “Globalization And Culture: Global MéLange”
–Hamid Yeganeh MBA, PHD, MSC []
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