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TOC: J Con Res

Introduction

Journal of Consumer Research, 39(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Overestimating Others’ Willingness to Pay
Shane Frederick [] []

Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback
Stacey R. Finkelstein and Ayelet Fishbach [] []

Nostalgia: The Gift That Keeps on Giving
Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi, and Cong Feng [] []

Enjoy! Hedonic Consumption and Compliance with Assertive Messages
Ann Kronrod, Amir Grinstein, and Luc Wathieu [] []

$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
Rajesh Bagchi and Derick F. Davis [] []

Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies
Michelle F. Weinberger and Melanie Wallendorf [] []

Effect of Regulatory Focus on Selective Information Processing
Yeosun Yoon, Gülen Sarial-Abi, and Zeynep Gürhan-Canli [] []

A Motivational Account of the Question-Behavior Effect
Anneleen Van Kerckhove, Maggie Geuens, and Iris Vermeir [] []

Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes
Robyn A. LeBoeuf and Michael I. Norton [] []

Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude
Andrew W. Perkins and Mark R. Forehand [] []

From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock [] []

A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time
Brett A. S. Martin [] []

Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
Ashwani Monga and Rajesh Bagchi [] []

Effects of Messiness on Preferences for Simplicity
Jia (Elke) Liu, Dirk Smeesters, and Debra Trampe [] []


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