TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
–Sascha Raithel, Marko Sarstedt, Sebastian Scharf & Manfred Schwaiger [] []
The role of lean launch execution and launch timing on new product performance
–Roger J. Calantone & C. Anthony Benedetto [] []
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
–Vishag Badrinarayanan, Enrique P. Becerra, Chung-Hyun Kim & Sreedhar Madhavaram [] []
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office
–Amit Joshi & Huifang Mao [] []
Cross-category demand effects of price promotions
–Peter S. H. Leeflang & Josefa Parreño-Selva [] []
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
–Paul W. Fombelle, Cheryl Burke Jarvis, James Ward & Lonnie Ostrom [] []
Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value
–Xueming Luo & Pieter J. Jong [] []
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