Revisit: MSEM 2012
Introduction
Marketing Science Emerging Markets Conference, Philadelphia, 28-29 Sep 2012, Chairs Kannan Srinivasan and K. Sudhir; Deadline 1 Jul
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Marketing Science Emerging Markets (MSEM) Conference
September 28-29, 2012
At the Wharton School, University of Pennsylvania
Marketing Science is preparing a special section on emerging markets to be co-edited by Professors Kannan Srinivasan (CMU) and K. Sudhir (Yale). To this end, Marketing Science is organizing the “Marketing Science Emerging Markets (MSEM) Conference” at the Wharton School at the University of Pennsylvania on September 28-29, 2012.
With emerging markets being the growth engines of the world economy for the foreseeable future and continuing to gain share of the world economy, a deep understanding of these markets and expertise in this area is critical for marketing academia. The conference and the associated special section are intended to serve as a catalyst for stimulating high quality academic research on emerging markets. To that end, the conference seeks innovative and rigorous papers that either enhances our substantive understanding of these markets and/or develops unique models and methods appropriate for these markets.
Deadlines
Submission of papers for conference: July 1, 2012 Submission of papers for special section: December 1, 2012
More information is available at:
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