TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 22(2)
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A societal perspective of sport: scale development in two settings
–Michael E. Naylor, Brian S. Gordon & Jeffrey D. James [] []
Competitive balance as a predictor of season attendance among North American non-major sports leagues
–Michael A. Levin & Bruce C. Bailey [] []
Factors influencing a manufacturer’s opportunism towards small- and medium-sized suppliers
–Junyean Moon [] [Google Scholar]
Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products
–Imene Trabelsi Trigui & Georges Giraud [] []
Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics
–Jung-Min Ahn, Dong-Mo Koo & Heung-Seub Chang [] []
Exploring the normative influences of social norms on individual environmental behavior
–Seong-Yeon Park & Soo Hwa Sohn [] []
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