TOC: J Brand Man
Introduction
Journal of Brand Management, 19(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Luxury and counterfeiting: Issues, challenges and prospects
–Pierre Valette-Florence [] []
Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?
–Klaus-Peter Wiedmann, Nadine Hennigs and Christiane Klarmann [] [Google Scholar]
Does counterfeiting affect luxury customer-based brand equity?
–Veronica Gabrielli, Silvia Grappi and Ilaria Baghi [] []
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
–Elfriede Penz and Barbara Stottinger [] []
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands
–Fanny Magnoni and Elyette Roux [] []
Why the devil wears Prada: Consumers’ purchase motives for luxuries
–Liselot Hudders [] [Google Scholar]
Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
–Virginie De Barnier, Sandrine Falcy and Pierre Valette-Florence [] []
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