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Revisit: DMEF 2012

Introduction

Direct/Interactive Marketing Research Summit, Las Vegas, 13-14 Oct 2012, Chairs Donna L. Hoffman, Wendy Moe, George R. Milne and Lauren Labrecque; Deadline 31 May

 : : : Posting  

Dear Colleague:

Apologies if you get this more than once. We’re going for reach AND frequency!

Wendy Moe and I would like to invite you to join us in Las Vegas, NV October 13-14, 2012 for the Direct / Interactive Marketing Research Summit. This conference attracts academics who are known amongst their colleagues for their creative and innovative research in the area of direct / interactive marketing. A Call for Papers has been issued (deadline of May 31, 2012), as well as a grant award announced for Ph.D. candidates who propose study in this field. You can find more information about the conference and the Call for Papers at:

Also, after the Research Summit, you are invited to attend DMA2012 (October 14-17). Your complimentary admission to this 3-1/2 day event will give you an inside track on the challenges and opportunities faced by practitioners. You will no doubt get ideas for research and teaching.

I hope you will consider submitting a paper and joining us in what promises to be a showcase for direct / interactive marketing research excellence.

Hope to see you in Vegas!

Donna Hoffman (conference co-chair)


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