WMC 2013
Introduction
Academy of Marketing Science 2013 World Marketing Congress, Melbourne, 17-20 Jul 2013, Chairs Michael T. Ewing and John B. Ford; Deadline 1 Oct
 : : : Posting |
Academy of Marketing Science
Call for Papers
2013 World Marketing Congress
Melbourne, Australia
July 17-20, 2013
Submission Deadline: October 1, 2012
Conference Theme: “Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing”
Conference Co-Chairs:
- Michael T. Ewing, Monash University, Australia
- John B. Ford, Old Dominion University, USA
In 1995 John Major occupied 10 Downing Street, Bill Clinton was the 42nd US President, Nelson Mandela had been in office for a year and Paul Keating’s tenure as Australian Prime Minister was drawing to a close. The world’s population was 5.6 billion, and Microsoft unveiled its long awaited Windows 95 software. The San Francisco 49ers won the Super Bowl, Everton won the FA Cup, Carlton won their 16th Australian Football League premiership and South Africa their first Rugby World Cup. Toy Story 1 was the top grossing film and Mariah Carey topped the US charts. The WTO replaced GATT and a referendum for Quebec to secede from Canada was narrowly defeated. Justin Bieber was still learning to walk, U2 were rock legends, JAMS was in its 23rd volume and Monash University hosted the 7th AMS World Marketing Congress in Melbourne, Australia. Back then Google, YouTube, Facebook, Twitter and Second Life did not exist. Neither did iPads, iPhones or Blackberries. The now-defunct Netscape was a year old and relational databases were just beginning to transform direct marketing. Marketing scholars (and practitioners) were grappling with issues such as media fragmentation and website design and evaluation. Today, marketing scholars (and practitioners) are contemplating social media, simultaneous media consumption, attention fragmentation, semantic and distributed search engines, cloud computing and intelligent personal agents. Times have changed! Or have they?
In 2013 Monash will host the 16th AMS World Marketing Congress, again in Melbourne. Same academy, same host institution, same city but decidedly different global marketing environment.
Full information is available at
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