TOC: J Promo Man
Introduction
Journal of Promotion Management, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability
–Klement Podnar & Pina Javernik [] []
Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands
–Steven McClung, Vicki Eveland, Daniel Sweeney & Jeffrey D. James [] []
Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising
–Po-Lin Pan, Juan Meng & Shuhua Zhou [] []
Advertising Contribution to a Firm’s Profit: Theory and Evidence from the Airline Industry in the United States
–Lei Shi [] [Google Scholar]
Managing Trade Show Campaigns: Why Managerial Responsibilities Matter?
–Wondwesen Tafesse & Tor Korneliussen [] []
The Influence of Acculturation and In-Group Bias on Source Credibility: The Case of Asian American Female Consumers
–Mariko Morimoto [] []
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