TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 26(2)
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: : journals |
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Special Issue on Social Media
Toward a Deeper Understanding of Social Media
–Donna L. Hoffman, Thomas P. Novak [] []
Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content
–Yuping Liu-Thompkins, Michelle Rogerson [] []
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
–Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang [] []
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry
–Jie Feng, Purushottam Papatla [] []
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
–Andrew N. Smith, Eileen Fischer, Chen Yongjian [] []
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