Case Writers’ Competition
Introduction
The Chicago Association of Direct Marketing Educational Foundation and the Direct Marketing Educational Foundation Case Writers' Competition; Deadline 1 Jun 2012
 : : : Posting |
CADMEF/DMEF Case Writers’ Competition – Deadline June 1, 2012
The Chicago Association of Direct Marketing Educational Foundation (CADMEF) and the Direct Marketing Educational Foundation (DMEF) invite case submissions in the fields of direct and interactive marketing for the annual CADMEF/DMEF Case Writers’ Competition.
Cases are due June 1, 2012. Judging will take place during the summer, and winners will be announced at the DMEF Research Summit in Las Vegas, October 13-14, 2012. For more information on the Research Summit, please visit:
Here is what must be provided in order to have your case entered into the blind peer review judging:
- Separate cover sheet with names, titles and school affiliations of all authors
- Case itself with no author identification – Times New Roman, 12 point, double spaced
- Teaching Note with no author identification. Cases submitted without the teaching note are at a severe disadvantage in the judging process. Cases cannot be published in The IMC Handbook until the teaching note is complete. For these reasons, it is best to include the teaching note with the case submission
- All client releases and approvals complete
Please submit your materials to skelly@depaul.edu with cc: to sjones9200@aol.com.
There are three prizes for the top cases:
- First Place: $1000
- Second Place: $750
- Third Place: $500
Winning cases will be presented on Saturday, October 13 at the DMEF Research Summit in Las Vegas, and prizes will be presented at lunch on Sunday, October 14.
All winning cases are eligible to appear in the next edition of The IMC Handbook: Readings and Cases in Integrated Marketing Communications, which is slated for Fall of 2014. What’s more, winning cases have the inside track for consideration for The International Journal of Integrated Marketing Communications. For more on these publications, visit .
If you have questions about case creation, submission, prizes, presentations, publication, or anything else, please contact the case writing mentor, Susan K. Jones (sjones9200@aol.com – 616-458-0305). We look forward to your submissions, and to seeing you in Las Vegas!
J. Steven (Steve) Kelly, DePaul University
Susan K. Jones, Ferris State University
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