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Winter ÂÜÀòÉç¹ÙÍø 2013

Introduction

2013 ÂÜÀòÉç¹ÙÍø Winter Marketing Educators? Conference, Las Vegas, 15-17 Feb 2013, Chairs Aric Rindfleisch and James Burroughs; Deadline 30 Jul

 : : : Posting  

Call for Papers

2013 ÂÜÀòÉç¹ÙÍø Winter Marketing Educators’ Conference
"Challenging the Bounds of Marketing Thought"

February 15-17, 2013
Caesar’s Palace
Las Vegas, Nevada

The ÂÜÀòÉç¹ÙÍø recently celebrated its 75th anniversary. As part of this celebration, the Journal of Marketing published a commemorative issue (October 2011) in which some of our field’s visionaries reflected on the past, present, and future of the marketing discipline. Collectively, these essays implore us to carefully consider many our existing assumptions about consumers, producers, markets, and marketing education and scholarship. Building off this collection of seminal ideas, the theme for the 2013 ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference is “Challenging the Bounds of Marketing Thought.” In accord with this theme, we welcome research that explores new areas, introduces novel concepts or methods, or questions existing assumptions. There are 13 tracks from which you can select to submit your work. These tracks have been purposively selected to cover a wide range of marketing interests and topics. In the spirit of the conference we hope you will challenge yourself as well as the other attendees to think new thoughts and re-examine existing assumptions.

The specific tracks for the conference are:

  1. Consumer Culture Theory
  2. Consumer Psychology
  3. Global and Cross-Cultural
  4. Innovation and NPD
  5. Marketing Analytics and Research
  6. Marketing for Higher Education
  7. Marketing Theory
  8. Sales and Customer Relationship Management
  9. Service Research and Theory
  10. Special Interest Groups
  11. Social Media
  12. Social Responsibility and Sustainability
  13. Strategy

The deadline for submission is Monday, July 30, 2012. Notification of acceptance will be made by late October.

Conference Co-Chairs:

Dr. Aric Rindfleisch
College of Business
University of Illinois
Champaign, IL 61820
608-320-9380 aric1028@gmail.com

Dr. James Burroughs
McIntire School of Commerce
University of Virginia
Charlottesville, VA 22903
434-243-8679 burroughs@virginia.edu

Full information is available here:

Manuscript submission Web site:

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