TOC: J Public Policy Mar
Introduction
Journal of Public Policy & Marketing, 31(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Building an Inclusive Academic Community: A Possible Path for Public Policy and Marketing
–Ronald Paul Hill [] []
Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions
–Elizabeth Howlett, Scot Burton, Andrea Heintz Tangari, and My Bui [] []
Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality
–Rohit Varman, Per Skålén, and Russell W Belk [] []
Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing
–Alan R Andreasen [] []
Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration
–Yvette E Pearson and Yuping Liu-Thompkins [] []
Encouraging People to Save for Their Future: Augmenting Current Efforts with Positive Visions of the Future
–Pam Scholder Ellen, Joshua L Wiener, and M. Paula Fitzgerald [] []
Introduction to the Special Section on Social Entrepreneurship
–Paul N Bloom [] []
Marketing Amid the Uncertainty of the Social Sector: Do Social Entrepreneurs Follow Best Marketing Practices?
–Scott L Newbert [] []
Competitive Strategy in Socially Entrepreneurial Nonprofit Organizations: Innovation and Differentiation
–Jay Weerawardena and Gillian Sullivan Mort [] []
Scaling Effective Education for the Poor in Developing Countries: A Report from the Field
–Marc J Epstein and Kristi Yuthas [] []
The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship
–Vladas Griskevicius, Stephanie M Cantú, and Mark van Vugt [] []
Prone to Progress: Using Personality to Identify Supporters of Innovative Social Entrepreneurship
–Stacy Wood [] []
Funding Implications of Social Enterprise: The Role of Mission Consistency, Entrepreneurial Competence, and Attitude Toward Social Enterprise on Donor Behavior
–Brett R Smith, Maria L Cronley, and Terri F Barr [] []
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