TOC: J Mar
Introduction
Journal of Marketing, 76(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Multiple Identification Foci and Their Countervailing Effects on Salespeople’s Negative Headquarters Stereotypes
–Jan Wieseke, Florian Kraus, Michael Ahearne, and Sven Mikolon [] [Google Scholar]
How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation
–Alex R Zablah, George R Franke, Tom J Brown, and Darrell E Bartholomew [] []
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
–Zhilin Yang, Chenting Su, and Kim-Shyan Fam [] []
Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
–Christian Homburg, Martin Artz, and Jan Wieseke [] []
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
–Denish Shah, V Kumar, Yingge Qu, and Sylia Chen [] []
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
–Jill Avery, Thomas J Steenburgh, John Deighton, and Mary Caravella [] []
Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication
–Christian Homburg, Martin Klarmann, and Sabine Staritz [] []
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration
–Gaia Rubera and Ahmet H Kirca [] []
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