TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 4(2)
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Relevant ARCategory: |
Coca-Cola brand protection before World War II – it’s the real thing!
–Ross D. Petty [] [Google Scholar]
The birth of modern packaging: Cartons, cans and bottles
–Diana Twede [] []
Upholding whose values? Australia’s advertising standards bodies, 1974-2009
–Robert Crawford, Ruth Spence-Stone [] [Google Scholar]
The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?
–Stephen Brown, Christopher Hackley [] []
What do I have to do to get noticed around here?: A comment on Brown and Hackley (2012): “The greatest showman on earth: is Simon Cowell P.T. Barnum reborn?”
–Alan J. Richardson [] []
Interpreting Brown and Hackley (2012): From the history to the histories of marketing theory and practice
–Mark Tadajewski [] []
There’s a scholar born every minute: This way to the eejit
–Stephen Brown [] [Google Scholar]
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