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TOC: J Historical Res Mar

Introduction

Journal of Historical Research in Marketing, 4(2)

 : : : TOC  

Relevant ARCategory:  


Coca-Cola brand protection before World War II – it’s the real thing!
Ross D. Petty [] [Google Scholar]

The birth of modern packaging: Cartons, cans and bottles
Diana Twede [] []

Upholding whose values? Australia’s advertising standards bodies, 1974-2009
Robert Crawford, Ruth Spence-Stone [] [Google Scholar]

The greatest showman on earth: Is Simon Cowell P.T. Barnum reborn?
Stephen Brown, Christopher Hackley [] []

What do I have to do to get noticed around here?: A comment on Brown and Hackley (2012): “The greatest showman on earth: is Simon Cowell P.T. Barnum reborn?”
Alan J. Richardson [] []

Interpreting Brown and Hackley (2012): From the history to the histories of marketing theory and practice
Mark Tadajewski [] []

There’s a scholar born every minute: This way to the eejit
Stephen Brown [] [Google Scholar]


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