TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 13(4)
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Relevant ARCategory: |
In Memoriam
–Neil G Morris [] ]
Mobile – More than a magic moment for marketers?
–David Stone [] []
Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball
–Jo Williams, Robert Heiser and Susan J Chinn [] []
Perceptions of mobile coupons: A cross-national study
–Alexander Muk [] []
From data hoarding to data sharing
–Alan Mitchell [] []
Data governance – Protecting and managing the value of your customer data assets. Stage 3: Identifying and controlling the risk in using third-party processors
–Adrian Gregory and Lisa Bentall [] []
Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’
–Andrea Alessio, Oana Raluca Dinca, Kendal Kraymer and Marianne Trotta [] [Google Scholar]
EU data privacy laws face big shake-up
–James Mullock [] []
Did ‘generic’ London image breach copyright?
–Catherine Lee [] [Google Scholar]
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