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TOC: J Direct Data Digital Mar Prac

Introduction

Journal of Direct, Data and Digital Marketing Practice, 13(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


In Memoriam
Neil G Morris [] ]

Mobile – More than a magic moment for marketers?
David Stone [] []

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball
Jo Williams, Robert Heiser and Susan J Chinn [] []

Perceptions of mobile coupons: A cross-national study
Alexander Muk [] []

From data hoarding to data sharing
Alan Mitchell [] []

Data governance – Protecting and managing the value of your customer data assets. Stage 3: Identifying and controlling the risk in using third-party processors
Adrian Gregory and Lisa Bentall [] []

Marketing Campaign for the training and development agency for schools: ‘Be part of the next generation of teachers’
Andrea Alessio, Oana Raluca Dinca, Kendal Kraymer and Marianne Trotta [] [Google Scholar]

EU data privacy laws face big shake-up
James Mullock [] []

Did ‘generic’ London image breach copyright?
Catherine Lee [] [Google Scholar]


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