TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 20(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy & Carolyn A. Strong []
Market expansion strategy – reasons for and against: what do managers in India think?
–Vasant Vijay Bang & Sharad L. Joshi [] []
Measuring the effect of promotion in non-controlled settings: a decompositional approach
–Steven Cuellar, Michael Noland & Scott Kirkwood [] []
Denial at the top table: status attributions and implications for marketing
–Mark A.P. Davies & Barry Ardley [] []
Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach
–Paul Harrigan, Elaine Ramsey & Patrick Ibbotson [] []
Antecedents and consequences of technology acquisition intent: empirical evidence from global high-tech industry
–K. B. Saji & Shashi Shekhar Mishra [] []
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