TOC: J Mar Man
Introduction
Journal of Marketing Management, 28(5/6)
 : : : TOC
: : journals |
Relevant ARCategory: |
International, rigorous, and insightful
–Mark Tadajewski & Paul Hewer [] []
Exploring the international student recruitment industry through the Strategic Orientation Performance Model
–Mitchell Ross & Debra Grace [] []
Urban place marketing and retail agglomeration customers
–Christoph Teller & Jonathan R. Elms [] []
Corporate image, loyalty, and commitment in the consumer travel industry
–James E. Richard & Annie Zhang [] []
Country-of-origin and private-label merchandise
–Andrew G. Parsons, Paul W. Ballantine & Helene Wilkinson [] []
Polyethnic market orientation and performance: A fast-moving consumer goods perspective
–Konstantinos Poulis & Efthimios Poulis [] []
Consumer perceptions of monetary and non-monetary introductory promotions for new products
–Ben Lowe & Bradley R. Barnes [] []
Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change
–Kavita Srivastava & Narendra K. Sharma [] []
A typology of consumers’ variety-seeking disposition based on inherent needs
–Nina Michaelidou [] [Google Scholar]
Innovation and the market share of private labels
–Mercedes Martos-Partal [] []
Realising opportunities in the premium automotive market via context-oriented new product positioning
–Michael Löffler & Reinhold Decker [] []
The Internetalisation of information, knowledge, and interaction components of the firm’s internationalisation process
–Shane Mathews, Marilyn Healy & Rumintha Wickramasekera [] [Google Scholar]
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