TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 29(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand communities for mainstream brands: the example of the Yamaha R1 brand community
–Reto Felix [] []
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
–Marcelo Vinhal Nepomuceno, Michel Laroche, Marie-Odile Richard, Axel Eggert [] []
Dispelling the collective myth of Chinese consumers: a new generation of brand-conscious individualists
–Lilly Ye, Mousumi Bose, Lou Pelton [] []
Family purchase decision making at the bottom of the pyramid
–Tendai Chikweche, John Stanton, Richard Fletcher [] []
Decomposition of cross-country differences in consumer attitudes toward marketing
–Geng Cui, Hon-Kwong Lui, Tsang-Sing Chan, Annamma Joy [] []
Social media’s emerging importance in market research
–Anthony Patino, Dennis A. Pitta, Ralph Quinones [] [Google Scholar]
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