TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 30(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Exploring Customer Switching Intentions through Relationship Marketing Paradigm
–Gurjeet Kaur, Ramji Sharma, Neha Mahajan [] []
Effects of Trustworthiness and Trust on Loyalty Intentions: Validating a Parsimonious Model in Banking
–Shainesh G [] []
The Impact of Trust and Perceived Risk on Internet Banking Adoption in India: An Extension of Technology Acceptance Model
–Ankit Kesharwani, Shailendra Singh Bisht [] []
Measuring Effectiveness of Customer Relationship Management in Indian Retail Banks
–Padmavathy C, Balaji M S, Sivakumar V J [] []
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