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: : : TOC : : journals

Relevant ARCategory:

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Are Indian Consumers Brand Conscious? Insights for Global Retailers
–Arpita Mukherjee, Divya Satija, Tanu M. Goyal, Murali K. Mantrala, Shaoming Zou [] []

Urbanized Young Indians: Are They Goal Oriented? A Scale-Validation Study of the Regulatory Focus Questionnaire in the Indian Context
–Rahul Kumar SettArticle Type: Research paper [] []

Creating consumer-based brand equity for Iranian young consumers via country of origin sub-components effects
–Hadi Moradi, Azim ZareiArticle Type: Research paper [] []

Wine Product Involvement and Consumers’ BYOB Behaviour in the South Australian On-premise Market
–Johan Bruwer, Jieshan HuangArticle Type: Research paper [] []

3PLSP scale for Co-operative Dairies in Indian Context
–Tejas R ShahArticle Type: Research paper [] []

Managing Strategic Business Relationships in Retail Operations: Evidence from China
–Wantao Yu, Ramakrishnan RamanathanArticle Type: Research paper [] []

Intra-Category Competition, Entry Probability, and Private Label Share: Evidence from Organic Food Retailing in Australia
–Lay Peng Tan, Jack CadeauxArticle Type: Research paper [] []

Acculturation of local new product development team members in MNC subsidiaries in Thailand
–Chonlatis Darawong, Barbara IgelArticle Type: Research paper [] []

Perceived Risk and Trust as Antecedents of Online Purchasing Behavior in the USA Gemstone Industry
–Steven Peter D’Alessandro, Leela Tiangsoongnern, Tonia GirardiArticle Type: Research paper [] []

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