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MARCON 2012

Introduction

MARCON 2012: International Marketing Conference, Kolkata, India, 28-30 Dec 2012; Deadline 15 Aug

 : : : Posting  

MARCON 2012: International Marketing Conference

Theme: Sustainability, and Marketing to Socially-Connected Consumers

Organized by
Indian Institute of Management Calcutta, India
IIM Calcutta, Kolkata, India
December 28-30, 2012

Key Note Address by Dr V. Kumar
Richard and Susan Lenny Distinguished Chair Professor of Marketing, Robinson College of Business, Georgia State University

Workshops & Valedictory Address by Prof Naresh Malhotra
Regents’ Professor Emeritus, College of Management, Georgia Tech

As world’s largest social networking site Facebook goes for its first public offering, it raises a larger question of how the socially-connected consumer is valued. Today more than ever, marketing faces newer challenges in the web-enabled, socially-connected world. Today, people around the world are more aware of the ills of the existing model of capitalism. This renewed thinking has raised the concerns for sustainability, and aligned peoples, profits, and the planet more closely than ever before.

What do all these recent developments mean for the future of marketing, and more particularly for the emerging markets? Do we need more marketing theories, or newer ones? Which marketing theories, and practices in existence today need to be questioned, and substituted with better ones? Therefore, despite recent developments in marketing, there is a need today to critically assess marketing-as a function, discipline, and process in a world where consumers have become socially connected using various technology platforms at their disposal (laptops, tablets, smartphones and so on). All this requires marketing academicians, and practitioners to interact more closely, and show the way for sustainable businesses to lead in an emerging era of the socially-connected global consumers.

This conference aims to bring together thought-leaders and practitioners, from marketing and other social sciences to facilitate such a dialogue that would contribute to the theory and practise of marketing. The theme of the conference is – Sustainability, and Marketing in a Socially-Connected World of Consumers

We invite researchers (academicians and practitioners) to submit their abstracts related to the broad theme of the conference, addressing their paper to one of the following conference tracks:

  1. Advertising, Promotion, and Marketing Communications
  2. Sales Management & Business to Business Marketing
  3. Consumer Behaviour & Psychology
  4. Cross Disciplinary Issues in Marketing
  5. Marketing across cultures.
  6. Marketing Strategy
  7. New Product/Service Development, and Innovation
  8. Pricing
  9. Product, Service, and Brand Management
  10. Relationship Marketing
  11. Research Methods used in Marketing (Qualitative & Quantitative)
  12. Internet & Social Media Marketing
  13. Retailing & Distribution Channel Management
  14. Marketing to Poor, and Rural Consumers
  15. Social Marketing, Macro Marketing, and Public Policy Issues

Authors should clearly indicate the Track Name (and Number) on the First Page of the Abstract Document as well as the subsequent paper.

Dates to Remember
Deadlines – Dates

Submission of Abstracts August 15, 2012
Acceptance of Abstracts September 15, 2012
Full Paper due by October 31, 2012
Registration Begins October 15, 2012
Last date of Registration November 15, 2012
Last cancellations by December 10, 2012
Conference Dates December 28, 29, and 30, 2012

Submission Guidelines

  1. All submissions should be made ONLY as a PDF document, with numbered pages.
  2. The first page of the submission will be the Title Page, and should contain the Title, Authors’ details (Name, Affiliation(s), and contact details), and Details of the Track, Author’s name or identification information must NOT be part of the remaining document.
  3. The second page should contain the Title and keywords, followed by the content of the submission.
  4. The “Header” of the submission should contain the title of the paper, and the track details (track name, and number), and the “Footer” should contain page numbers in the Page X of Y format.
  5. All submissions should be in Times New Roman, 12 point size (except Title of the paper, which should be 15 point size, and Header and Footer should be in Times New Roman, 9 point size), double-spacing, with 1 inch margin on all sides.
  6. References and footnotes should be as per the style guide of DECISION, IIM Calcutta’s journal. The necessary instructions can be found at .

Abstract:

The abstract submission should be 1500-2000 words in length (excluding references, tables, figures and appendices) The abstract should contain separate sections on introduction (including research question(s) and contribution of the study), propositions or hypothesis (if any), research methodology, results and discussion, implications, and references. Authors may want to refer to Pugh, W. 1993. Advice to Authors of Extended Abstracts. SIGPLAN, Vol. 91 (2): 1-4., to understand what to focus on when writing the abstract.

Papers:

On acceptance of the extended abstract, authors must submit the final paper within the deadline. The papers should be 5000-6000 words in length (excluding references, tables, figures, and appendices) The submission should contain an abstract, keywords, and separate sections on Introduction (including research question), Literature Review, Propositions or Hypothesis (if any), Research Methodology, Analysis, Results, Implications, Conclusions (including contribution of the study), Limitations, Future research possibilities, and References. Please note that:

  1. By submitting an abstract, authors affirm that their work is original, and that they would upon its acceptance submit either the full paper or an extended abstract.
  2. At the time of submitting the full paper by the author/s, they undertake that their paper is not currently under review, accepted for publication, or published elsewhere. The authors need to explicitly mention the above at the time of submitting the full paper/extended abstract.
  3. In case an abstract is accepted for the conference, at least one of the authors must attend the conference, or else registration fees will not be refunded.

For abstract and paper submissions, please visit the conference website:

Publication Opportunities:

Extended abstracts of all accepted papers will be published as part of Conference Proceedings. In addition, select presented conference papers may be considered with an accelerated review for possible publication by the following journals, if the manuscript is successful in the journal’s review process:

  • DECISION, IIM Calcutta’s management journal
  • Marketing Intelligence and Planning (an Emerald Journal)
  • Journal of Indian Business Research (an Emerald Journal)
  • International Journal of Business and Emerging Markets (Inderscience Publishers)

Please note that the author/s can choose ONLY ONE of the above journals, when submitting their selected conference paper/s.

Best Paper Award:

The three best papers, as chosen by a panel of experts, will be given the Best Paper Award. These awards will be announced on the last day of the conference. The decision of the panel will be final and binding. In addition, to encourage doctoral students to participate in the conference, a special separate award will be given for the best paper by a doctoral student at the conference. (For co-authored papers, the doctoral student should be the first author).

Registration Details

  • Industry/ Non-participating Delegates INR 6,000 (Resident Indians)/ USD 500 (Foreign)
  • Participating Authors INR 4,000 (Resident Indians)/ USD 300 (Foreign)
  • Students / PhD Scholars INR 1,500 (Resident Indians)/ USD 100 (Foreign)

*The Registration fee includes the Conference Kit, 3 Lunches, 2 Dinner and Tea/Coffee during session breaks.

Mode of Payment of Conference Registration Fees:

Please send the payment through wire transfer to the designated Bank Account after completing the Registration formalities online. Please send your payment with a message “Registration Fee for MARCON 2012”.

IMPORTANT NOTE: Participants (presenting authors and delegates) need to deposit the requisite registration amount in the mentioned bank account, and send us a confirmation email after successful transfer with the following details:

  1. Name of the participant/s attending the conference.
  2. The amount deposited (in Rs. or $ whichever is relevant).
  3. The date on which the amount was deposited by you.
  4. The UTR (Unique Transaction Reference) number for this transaction
    • For Overseas transfers:
      Account Number: 10120246705
      Account Name: Indian Institute of Management Calcutta
      SWIFT Code: SBININBB645
      Bank Name and Address: State Bank of India, IIM Joka, D.H. Road, Kolkata, 700104

       

    • For Domestic (India) transfers:
      Account Number: 10120246705
      Account Name: Indian Institute of Management Calcutta
      IFC Code: SBIN0006210
      Bank Name and Address: State Bank of India, IIM Joka, D.H. Road, Kolkata, 700104

For online registration, please visit the conference website:

Accommodation

Conference participants have to make their own arrangements for accommodation. Kolkata has many good hotels. Below are links of a few websites that provide online booking facilities for hotels in Kolkata.

Contact Details

In case of any queries, feel free to contact at the Conference Secretariat: marcon2012@iimcal.ac.in. Specific queries may also be directed to the individual Conference Coordinators.

ÂÜÀòÉç¹ÙÍøt the Institute

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities. Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment.

The vision of the Institute is to emerge as an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Over the past four decades, IIM Calcutta has blossomed into one of Asia’s finest Business Schools. Its strong ties to the business community make it an effective mechanism for the promotion of professional management practices in Indian organizations. Today, IIM Calcutta attracts the best talent in India – a melting pot of academia, industry and research. The best and brightest young men and women pursue its academic programs.

The City of Kolkata

Kolkata is the capital of the Indian state of West Bengal. It is located in the eastern part of India on the east bank of the river Hooghly. The city has a population of about 15 million and it is the fourth largest city in India. Home to five Nobel laureates: Ronald Ross, Sir C.V. Raman, Rabindranath Tagore, Mother Teresa and Amartya Sen, Kolkata has been the intellectual and cultural nerve centre of the country, where many modern movements in art, cinema and theatre, science and industry began. India’s quest for freedom began in this city.

Kolkata’s recorded history goes back to 1690, when Job Charnock, an official of the British East India Company founded the city of “Calcutta”. Initially, the city was based more or less around the Fort William area and since then expanded phenomenally in all directions. Kolkata is a city of landmarks for tourists. The Howrah Bridge, a 2,150 feet long engineering marvel was constructed in 1942. Some of India’s beautiful heritage buildings and colonial architecture are to be seen in Calcutta. Kolkata has many buildings adorned with Gothic, Baroque, Roman, Oriental and Indo-Islamic (including Mughal) motifs. Established in 1814, the Indian Museum is the oldest museum in Asia and houses vast collection of Indian natural history and Indian art. The Victoria Memorial, one of the major tourist attractions in Kolkata, has a museum documenting the city’s history. The National Library of India is India’s leading public library. The Ochterloney Monument (nowadays known as the Shahid Minar) is also a prominent landmark.

The city is also renowned for its gastronomic delights. One can experience quintessential Bengali cuisines at the following restaurants, 13 Parbon, Oh! Calcutta, 6 Ballygunge Place, Kewpie’s, Aaheli-Peerless Inn. For multi-cuisine options, one could sample some of the treats at Mainland China, Marco Polo, Silver Oak, Peerless Inn, Peter Cat, Moulin Rouge, Eden Pavilion-ITC Sonar, Grain of Salt, La Terrasse at Oberoi Grand, Sourav’s- The Food Pavilion, The Waterside Café-Hyatt and Aqua at The Park. For shopping, New Market in the city’s business hub promises a unique experience, while others in the likes of Gariahat market and Air-conditioned market provide a peek into the traditional shopping districts of Kolkata. Several large supermarkets like South City Mall, Mani Square, City Centre I & II and Shoppers’ Stop provide excellent brand hunting opportunities.

The winter months of December and January are the best months to visit Kolkata. The weather is pleasurable with temperatures around 20 C. Early mornings are foggy and ideal for leisurely walks.

Conference Organising Committee

  • Prof Prashant Mishra
  • Prof Janakiraman Moorthy
  • Prof Krishanu Rakshit
  • Prof Ramendra Singh
  • Prof Suren Sista
  • Prof Ritu Mehta
  • Prof Ramanuj Majumder
  • Prof Ashish Banerjee
  • Prof Rohit Varman
  • Prof Koushiki Chaudhuri
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