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Mahajan Award for Lifetime Contributions to Marketing Strategy Research

The Marketing Strategy SIG is delighted to announce that Prof. Venkatesh Shankar (Coleman Chair Professor of Marketing, Mays Business School at Texas A&M University) is the winner of the 2012 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. A three member panel of past award winners and/or Journal of Marketing editors found Prof. Shankar’s contributions to Marketing Strategy as highly impactful and deserving of this year’s Mahajan Award. Venky’s principal areas of research interest are competitive marketing strategy, innovation strategy, e-business strategy, international marketing strategy, and retailing strategy. A 1995 PhD from Northwestern University, Venky is the author of numerous refereed journal articles, book chapters and conference papers and presentations on these topics. To date, he has published 37 articles in journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing. Venky has also served as a Co-editor of the Journal of Interactive Marketing, Associate Editor of Management Science, and Academic Trustee of the Marketing Science Institute. Congratulations to Venky Shankar.