TOC: J Mar Res
Introduction
Journal of Marketing Research, 49(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
–Maciej Szymanowski and Els Gijsbrechts [] []
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality
–Tom Meyvis, Kelly Goldsmith, and Ravi Dhar [] [Google Scholar]
The Impact of Relative Standards on the Propensity to Disclose
–Alessandro Acquisti, Leslie K John, and George Loewenstein [] []
Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
–Vishal Kashyap, Kersi D Antia, and Gary L Frazier [] []
Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
–Benedict G.C Dellaert and Gerald Häubl [] []
Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry
–Maria Ana Vitorino [] []
Emotion-Induced Engagement in Internet Video Advertisements
–Thales Teixeira, Michel Wedel, and Rik Pieters [] []
Wal-Mart’s Impact on Supplier Profits
–Qingyi Huang, Vincent R Nijs, Karsten Hansen, and Eric T Anderson [] [Google Scholar]
What Makes Online Content Viral?
–Jonah Berger and Katherine L Milkman [] []
Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
–Ji Hoon Jhang, Susan Jung Grant, and Margaret C Campbell [] []
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
–Jeffrey S Larson and Ryan Hamilton [] []
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