TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 19(2)
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Relevant ARCategory: |
Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members’ Attributions and Behaviors Following Negative Critical Incidents
–David Vidal [] [Google Scholar]
Channel Management Through Selective Announcement of Reward and Punishment Decisions
–Rui Wang, Xiaoling Li & Minxue Huang [] []
The Challenge of Multinational Corporation (MNC)-Led Growth and Internationalization: The Case of Nokia-Dependent Suppliers
–Anna Salonen & Mika Gabrielsson [] []
Book Review
Winning in Emerging Markets: A Roadmap for Strategy and Execution, by Tarun Khanna and Krishna G. Palepu
–Giles A. Jackson []
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