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TOC: Intl Mar Rev

Introduction

International Marketing Review, 29(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Korean international joint ventures: how the exchange climate affects tacit knowledge transfer from foreign parents
Chansoo Park, Ilan Vertinsky, Chol Lee [] []

Brand as credible commitment in embedded licensing: a transaction cost perspective
Marshall S. Jiang, Bulent Menguc [] []

Learning orientation in export functions: impact on export growth
Anne L. Souchon, Joseph A. Sy-Changco, Belinda Dewsnap [] []

Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets
Sanna Sundqvist, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan [] []


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