Macromarketing and Sustainability
Introduction
Doctoral Workshop in Macromarketing and Sustainability, Berlin, 11-12 Jun 2012; Deadline 4 May
The Macromarketing Society will host a two-day doctoral workshop at the Freie Universit?t Berlin on how to research and publish in macromarketing and related sustainability fields of scholarship. The workshop will precede the annual Macromarketing Conference June 13-16th. Contact Mark Peterson at markpete@uwyo.edu for more details.
To win acceptance to the workshop, students should send a one-page description to Dr. Mark Peterson (markpete@uwyo.edu) of either 1) their PhD work in macromarketing or related sustainability field, or 2) their interest in developing in macromarketing or related sustainability field. This should be done by May 4th. The fee for attending the workshop will be € 100. Separate hotel booking can be made at the Seminaris Campushotel
Mornings will be spent in classroom sessions with faculty. Students will spend afternoons consulting individually with faculty about student research and career topics.
Faculty and Program Structure
Day 1
Helge Löbler, Universität Leipzig: How do we know what we know?
Stephen L. Vargo, University of Hawaii: Value creation, market and marketing theory.
Mark Peterson, University of Wyoming: A Macromarketing Approach to Sustainability
Day 2
Stan Shapiro, Simon Fraser University: Macromarketing: Past, Present and Future
Gene Laczniak, Marquette University: Marketing Ethics Research
Jim Gentry, University of Nebraska, Lincoln: Succeeding as a Macromarketer Now and in the Future
For questions, please contact Dr. Mark Peterson at markpete@uwyo.edu.