TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 20(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Drivers of three SMS ad responses
–Hernan E Riquelme, Rosa E Rios and Saleh O Al Enezi [] []
Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector
–Khurram Sharif [] []
Metcalfe’s law and operational, analytical and collaborative CRM-using online business communities for co-creation
–Shirin Alavi, Vandana Ahuja and Yajulu Medury [] [Google Scholar]
Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom
–Rohini Vijaygopal and Sally Dibb [] []
Effective frequency estimates in local media planning practice
–Igor Makienko [] []
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