TOC: Bus Horizons
Introduction
Business Horizons, 55(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Strategic marketing in a changing world
–Victoria L. Crittenden, William F. Crittenden [] []
Entrepreneurship and strategic thinking in business ecosystems
–Shaker A. Zahra, Satish Nambisan [] []
The global family business: Challenges and drivers for cross-border growth
–Vijay K. Patel, Torsten M. Pieper, Joseph F. Hair [] []
Competing with emerging market multinationals
–Ravi Ramamurti [] []
Release the constraints: Solving the problems of export financing in troublesome times
–David A. Griffith, Michael R. Czinkota [] []
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
–Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro [] []
Redirecting direct selling: High-touch embraces high-tech
–Linda Ferrell, O.C. Ferrell [] []
How focused identities can help brands navigate a changing media landscape
–S. Adam Brasel [] []
Identifying new product development best practice
–Gloria Barczak, Kenneth B. Kahn [] []
Corporate political activity: The good, the bad, and the ugly
–Sean Lux, T. Russell Crook, Terry Leap [] []
America’s addiction to tontines
–Thomas Bowers [] [Google Scholar]
Book Review
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards (Boston: Houghton Mifflin Harcourt, 2011, 416 pp.)
–Steven M. Backs [] []
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