TOC: Psych Mar
Introduction
Psychology and Marketing, 29(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumer Decision Making Regarding a “Green” Everyday Product
–John Thøgersen, Anne-Katrine Jørgensen and Sara Sandager [] []
How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice
–Andrea Heintz Tangari and Ronn J. Smith [] []
Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self-Service Technologies
–He (Michael) Jia, Yonggui Wang, Lin Ge, Guicheng Shi and Shanji Yao [] []
Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach
–George D. Deitz, Susan W. Myers and Marla R. Stafford [] []
Effects of Strategic Exiting from Sponsorship after Negative Event Publicity
–Matthias Messner and Marc-André Reinhard [] []
Investigating Customer Resistance to Change in Transaction Relationship with an Internet Vendor
–Hee-Woong Kim and Sumeet Gupta [] []
Evaluating Advice: Self-Presentational Biases between High and Low Self-Monitors
–Richard J. Harnish, K. Robert Bridges and Matthew D. Krajci [] []
Does Private Label Quality Influence Consumers’ Decision on Where to Shop?
–Salome Nies and Martin Natter [] []
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