TOC: Mar Sci
Introduction
Marketing Science, 31(2)
: : : TOC
: : journals
Relevant ARCategory:
Editorial – People of Marketing Science
–Preyas S. Desai [] []
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
–Seshadri Tirunillai and Gerard J. Tellis [] []
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
–Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, and Vanitha Swaminathan [] []
Customer Influence Value and Purchase Acceleration in New Product Diffusion
–Teck-Hua Ho, Shan Li, So-Eun Park, and Zuo-Jun Max Shen [] []
The Strategic Impact of References in Business Markets
–David Godes [] []
Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases
–Vincent Conitzer, Curtis R. Taylor, and Liad Wagman [] []
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
–Gonca P. Soysal and Lakshman Krishnamurthi [] []
Procuring Commodities: First-Price Sealed-Bid or English Auctions?
–Jason Shachat and Lijia Wei [] []
A Conjoint Model of Quantity Discounts
–Raghuram Iyengar and Kamel Jedidi [] []
Modeling Seasonality in New Product Diffusion
–Yuri Peers, Dennis Fok, and Philip Hans Franses [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |