TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 30(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Innovative Mobile Marketing via Smartphones: Are Consumers Ready?
–Ajax Persaud, Irfan Azhar [] []
A Comparison of Humor Styles in U.S. and Mexican Television Commercials
–Kevin Cruthirds, Valerie Wang, Yong Wang, Jie Wei [] []
The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention
–Mohammad Reza Jalilvand, neda samiei [] []
Mobile Banking Adoption of the Youth Market: Perceptions and Intentions
–Ulun Akturan, Nuray Tezcan [] []
An Exploration and Extension of the Value Discipline Strategy (VDS) Typology in Educational Institutions
–Mitchell Ross, Debra Grace [] []
Service Quality in the Language Training Market in China
–Keith Walley, Paul Custance, Ruxin Zhang [] []
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