TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 21(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Trial, repeat purchase and spillover effects of cobranded extensions
–Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar [] []
Does advertising matter to store brand purchase intention? A conceptual framework
–Shalom Levy, Hanna Gendel-Guterman [] []
The role of emotional aspects in younger consumer-brand relationships
–Jiyoung Hwang, Jay Kandampully [] []
Consumer reaction to new package design
–Gary R. Holmes, Audhesh Paswan [] []
Brand name substitution and brand equity transfer
–Véronique Pauwels Delassus, Raluca Mogos Descotes [] []
Relationship development for services: an empirical test
–Kristian Castro, Dennis A. Pitta [] []
Impact of online consumer reviews on sales and price strategies: a review and directions for future research
–Peter De Maeyer [] []
A longitudinal and cross sectional study of the impact of usage-based attributes on used product price advertisements
–Hooman Estelami, Carlo Francis V. Raymundo [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |