TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 22(1)
 : : : Posting |
Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study
–Wooyang Kim, C. Anthony Di Benedetto & James M. Hunt [] []
Antecedents of brand trust in online tertiary education: a tri-nation study
–Kim-Choy Chung [] []
Clarifying the relationship between materialism and well-being: testing for reciprocal and third-variable effects
–Sarinya Laisawat, Jaratchwahn Jantarat, Fon Sim Ong & George P. Moschis [] []
‘We’ or ‘Me’ consumer goods: a cross-national look at self-construal and gender in product choice
–David Ackerman & Christina Chung [] []
New product development capabilities and new product performances: moderating role of organizational climate
–Jaewon (Jay) Yoo & Gary L. Frankwick [] []
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