TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing and Customer Strategy Management, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Jane Fae Ozimek []
Building the foundation for customer data quality in CRM systems for financial services firms
–Debra Zahay, James Peltier and Anjala S Krishen [] []
Data mining framework for customer lifetime value-based segmentation
–Harsha Aeron, Ashwani Kumar and Janakiraman Moorthy [] []
Opportunities and challenges of M-commerce in Bahrain
–Yas Alsultanny [] []
Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?
–Munshik Suh, Taeseok Rho and Henry Greene [] []
The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness
–Bang Nguyen [] []
Legal Update
–Jane Fae Ozimek []
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