TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 7(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Different strokes for different folks: why different user groups participate in online social media
–Mary K. Foster, Anthony Francescucci, Bettina C. West [] []
Changing user motivations for social networking site usage: implications for internet advertisers
–Harshavardhan Gangadharbatla, Tobias Hopp, Kim Sheehan [] []
Segmenting the social networking sites users: an empirical study
–Carlota Lorenzo–Romero, Efthymios Constantinides, María–del–Carmen Alarcón–del–Amo [] []
Status and influence in virtual communities: an examination of interactions between followers of a video blog
–Julie Z. Sneath [] []
The role of social CRM and its potential impact on lead generation in business–to–business marketing
–Michael Rodriguez, Robert M. Peterson [] []
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