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Social Commerce, first edition, is a multidisciplinary textbook by the leading authors of e-commerce (Efraim Turban) and e-marketing textbooks (Judy Strauss), with contributions by several industry experts. It is the first textbook on this topic, to be published by Pearson Education, Inc. on July 15, 2012. A detailed table of contents, full chapter 1 pdf file and links to many social media resources are available at the book Website:

ART I: The Foundations

Chapter 1 Introduction to Social Commerce

1.1 Social Computing and the Social Web
1.2 Fundamentals of Web 2.0 and Social Media
1.3 Social Commerce: Definition and Evolution
1.4 The Content of the Social Commerce Field
1.5 The Benefits and Limitations of Social Commerce
1.6 Mobile Social Commerce
1.7 The Process of Conducting Social Commerce and the Plan of the Book

Chapter 2 Social Media, Social Networks, and Virtual Worlds

2.1 Social Media Overview
2.2 Web 2.0 and its Major Characteristics
2.3 The Major Social Media Tools: From Blogs and Microblogs to Wikis and Support Technologies
2.4 Social Networks and Social Networking Sites and Services
2.5 Virtual Worlds

Chapter 3 Supporting Theories for Social Commerce

3.1 Learning about Consumer Behavior Online
3.2 The Consumer Purchasing-Process Model
3.3 Personalization and Behavioral Marketing
3.4 Word-of-Mouth in Social Commerce
3.5 Consumer Engagement in Social Commerce
3.6 Relevant Social and Social Psychology Theories

PART II Social Media Marketing

Chapter 4 Marketing Communications in Social Media

4.1 Getting Started with Social Media Promotions
4.2 Promotional Tools
4.3 Social Media for Social Commerce Communication
4.4 Owned Social Media
4.5 Paid Social Media: Advertising
4.6 Coordinating Social, Internet and Traditional Media Promotion Plans

Chapter 5 Customer Engagement and Metrics

5.1 Earned Media
5.2 Social Media Engagement Levels
5.3 Engaging Consumers to Produce Earned Media
5.4 Reputation Management in Social Media
5.5 Search Engine Optimization
5.6 Monitor, Measure, Refine: SM Metrics

Chapter 6 Social Shopping: Concepts, Benefits, and Models

6.1 Definitions, Drivers, Concepts, and Benefits of Social Shopping
6.2 Roles, Components and Models of Social Shopping
6.3 Group Buying and Deal Purchasing
6.4 Shopping Together: Communities and Clubs
6.5 Social Shopping Aids: From Recommendations to Marketplaces
6.6 Innovative Shopping Models and Sites

Chapter 7 Social Customer Service and CRM

7.1 Definitions and Concepts of CRM, e-CRM, and Social CRM
7.2 A CRM Model for Customer Interactions
7.3 The Evolution of Social CRM
7.4 How to Serve the Social Customer
7.5 Social CRM in the Enterprise
7.6 Special Applications and Issues in Social CRM
7.7 Strategy and Implementation Issues of Social CRM

PART III Social Enterprise and Other Applications

Chapter 8 The Social Enterprise: From Recruiting to Problem Solving

8.1 The Social Enterprise
8.2 Business-Oriented Public Social Networks
8.3 Enterprise Social Networks
8.4 Online Job Markets and Training in Social Networks
8.5 Managerial Problem Solving, Innovation and Knowledge Management
8.6 Crowdsourcing: Collective Intelligence for Problem Solving and Content Creation
8.7 Social Collaboration (Collaboration 2.0)

Chapter 9 Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming

9.1 Social Media in E-Government
9.2 B2B Social Networking
9.3 Social Commerce: Applications in Virtual Worlds
9.4 Entertainment and Social Networks
9.5 Social Games and Gaming
9.6 Socially-Oriented Online Person-to-Person Activities

PART IV Strategy and Implementation

Chapter 10 Strategy and Performance Management in Social Commerce

10.1 The Strategy-Performance Cycle
10.2 Organizational Strategy and Strategic Planning for Social Commerce
10.3 Justification and ROI in Social Commerce
10.4 Market Research in Social Commerce
10.5 Metrics and Monitoring Performance
10.6 Social Media Analytics and Sentiment Analysis
10.7 Improving Performance via Innovation and Competitive Analysis

Chapter 11 Implementing Social Commerce Systems

11.1 Social Commerce Implementation Issues
11.2 Security and Fraud Protection in Social Commerce
11.3 Issues of Legality, Privacy, Cyberbullying, and Ethics
11.4 Technological Issues
11.5 Employee-Related Implementation Issues
11.6 Organizational Issues and the Impacts of Social Commerce
11.7 Other Implementation Issues
11.8 Successes, Failures and Lessons Learned

Chapter 12 F-Commerce

12.1 Introduction: Definition and Landscape
12.2 From E-Commerce to F-Commerce
12.3 Marketing Communication on Facebook
12.4 Selling on Facebook
12.5 Support Mechanisms for Shopping and Other Social Commerce Activities
12.6 Facebook’s Competition
12.7 Implementation Issues in F-Commerce
12.8 The Future of Social Commerce

Appendix Recommended Resources for Social Commerce
Primer A E-Commerce Basics
Primer B E-Marketing Basics

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