TOC: J Adv
Introduction
Journal of Advertising, 41(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery
–Anna R. McAlister, Sarah J. Kelly, Michael S. Humphreys, et al. [] []
Spokescharacters
–Judith Anne Garretson Folse, Richard G. Netemeyer, Scot Burton [] []
The Role of Accent Standardness in Message Preference and Recall
–Andrea C. Morales, Maura L. Scott, Eric A. Yorkston [] []
It’s Not Whether You Win or Lose; It’s How The Game is Played
–Colleen C. Bee, Robert Madrigal [] [Google Scholar]
Stay Away From Me
–Tae Hyun Baek, Mariko Morimoto [] []
Exploring the Underlying Dimensions of Violence in Print Advertisements
–Hillary A. Leonard, Christy Ashley [] []
Consumer Culture Plots in Television Advertising from Nigeria and South Africa
–Adesegun Oyedele, Michael S. Minor [] []
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