TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Measuring customer profitability in complex environments: an interdisciplinary contingency framework
–Morten Holm, V. Kumar & Carsten Rohde [] []
Why generalized structured component analysis is not universally preferable to structural equation modeling
–Jörg Henseler [] []
An assessment of the use of partial least squares structural equation modeling in marketing research
–Joe F. Hair, Marko Sarstedt, Christian M. Ringle & Jeannette A. Mena [] []
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
–Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski & Sebastian Kaiser [] []
Perceived marketing–sales relationship effectiveness: a matter of justice
–John Hulland, Gergana Y. Nenkov & Donald W. Barclay [] []
The duality of decisions and the case for impulsiveness metrics
–Zachary G. Arens & Roland T. Rust [] []
Is customer satisfaction a relevant metric for financial analysts?
–Paul-Valentin Ngobo, Jean-François Casta & Olivier Ramond [] []
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