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TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 6(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Factors affecting Greek internet users’ intentions to adopt online shopping: the perspective of an extended technology acceptance model
Apostolos N. Giovanis [] [Google Scholar]

The involvement process through social media in 2010 UK elections: is it a real Facebook–based participation?
Marco Artusi, Andrea Maurizzi [] []

Marketing communication metrics for social media
Aarne Töllinen, Heikki Karjaluoto [] []

Social media marketing as an entrepreneurial learning process
Stefan Lagrosen, Pernilla Josefsson [] []

Identifying future research opportunities in online consumer reviews: the case study of ‘TripAdvisor’
Lisa Whitehead [] [Google Scholar]

Financing innovation: venture capital investments in biotechnology firms
Matteo Rossi, Alkis Thrassou, Demetris Vrontis [] []


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