TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 29(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
A global brand management roadmap
–Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede [] []
The process of global brand strategy development and regional implementation
–Tandadzo Matanda, Michael T. Ewing [] []
Generating global brand equity through corporate social responsibility to key stakeholders
–Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó, Peter Verhoef [] []
Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin
–Petra Riefler [] []
A short 8-item scale for measuring consumers’ local–global identity
–Lingjiang Tu, Adwait Khare, Yinlong Zhang [] []
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
–Yuliya Strizhakova, Robin A. Coulter, Linda L. Price [] []
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
–Simona Romani, Silvia Grappi, Daniele Dalli [] []
An analysis of the profitability of fee-based compensation plans for search engine marketing
–Nadia ÂÜÀòÉç¹ÙÍø Nabout, Bernd Skiera, Tanja Stepanchuk, Eva Gerstmeier [] []
Dynamics in the international market segmentation of new product growth
–Aurélie Lemmens, Christophe Croux, Stefan Stremersch [] []
Beyond expectations: The effect of regulatory focus on consumer satisfaction
–Remi Trudel, Kyle B. Murray, June Cotte [] []
The effectiveness of high-frequency direct-response commercials
–Meltem Kiygi Calli, Marcel Weverbergh, Philip Hans Franses [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |