TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 6(1)
 : : : Posting |
Differential effects of fear-eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
–Hyojin Kim, Chunsik Lee [] []
An examination of humor and endorser effects on consumers’ responses to direct-to-consumer advertising: The moderating role of product involvement
–Yam B. Limbu, Bruce A. Huhmann, Robin T. Peterson [] [Google Scholar]
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
–Füsun F. Gönül, Franklin J. Carter Jr [] []
Brand network maps: A multidimensional approach to brand-consumer relationships in the New Zealand pharmacy industry
–Sarena Saunders, Michel Rod [] []
Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives: Comparative perspectives of trainers and trainees
–Muhammad Zahid Iqbal, Shahab Alam Malik, Rashid Ahmad Khan [] []
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