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: : : TOC : : journals

Relevant ARCategory:

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Types of linkages between service characteristics and customer consequences
–Nataša Golik Klanac [] []

Creating customer loyalty through service customization
–Pedro S. Coelho, Jörg Henseler [] []

Linking perceived value of mobile marketing with the experiential consumption of mobile phones
–Lynda Andrews, Judy Drennan, Rebekah Russell-Bennett [] []

Do initial stock price reactions provide a good measurement stick for marketing strategies?: The case of new product introductions in the US
–Dmitri G. Markovitch, Joel H. Steckel [] []

Information processing in choice-based conjoint experiments: A process-tracing study
–Jon Martin Denstadli, Rune Lines, Juande Dios Ortúzar [] []

Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits
–Tracey S. Dagger, Meredith E. David [] []

Examining the antecedents of positive employee brand-related attitudes and behaviours
–Ceridwyn King, Debra Grace [] []

The role of the sales employee in securing customer satisfaction
–Heiner Evanschitzky, Arun Sharma, Catja Prykop [] []

Sponsorship congruence and brand image: A pre-post event analysis
–David M. Woisetschläger, Manuel Michaelis [] []

A tenant-mix model for shopping malls
–Chung Yim Yiu, Sherry Y.S. Xu [] []

Advancing entrepreneurial marketing: Evidence from born global firms
–Gillian Sullivan Mort, Jay Weerawardena, Peter Liesch [] []

The sponsorship-advertising interface: is less better for sponsors?
–François A. Carrillat, Alain d’Astous [] []

Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
–Enrique Bigné, Rafael Currás-Pérez, Joaquín Aldás-Manzano [] []

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