TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 18(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
–Hojoon Choi, Hye Jin Yoon, Hye-Jin Paek & Leonard N. Reid [] []
Integrated marketing communications: How can we measure its effectiveness?
–T. Reinold & J. Tropp [] []
Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content
–Nam-Hyun Um [] []
Marketing eco-fashion: The influence of brand name and message explicitness
–Ruoh-Nan Yan, Karen H. Hyllegard & LaVon F. Blaesi [] []
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