TOC: J Brand Man
Introduction
Journal of Brand Management, 19(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Managing brands in times of economic downturn: How do luxury brands fare?
–Mignon Reyneke, Alexandra Sorokacova and Leyland Pitt [] []
Inferring brand proximities from user-generated content
–Paul Dwyer [] []
Authenticity: Further theoretical and practical development
–Hugh Gundlach and Benjamin Neville [] []
Determinants of e-brand attitude: A structural modeling approach
–Maria Vernuccio, Camilla Barbarossa, Angelo Giraldi and Federica Ceccotti [] []
Rebranding mergers: How attitudes influence consumer choices?
–Joana Cesar Machado, Paulo de Lencastre, Leonor Vacas de Carvalho and Patricio Costa [] []
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
–Yun Jie, Ting-Jui Chou and Naichieh Chou [] []
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