TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 29(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis
–Hye-Jin Paek, Leonard N. Reid, Hyun Ju Jeong, Hojoon Choi & Dean Krugman [] []
Health Care Reform Through the Eyes of Patients: A Qualitative Look at Medicaid Redesign
–Michael F. Walsh & M. Paula Fitzgerald [] []
Impact of Celebrity Pitch in Direct-to-Consumer Advertising of Prescription Drugs
–Nilesh S. Bhutada, Ajit M. Menon, Aparna D. Deshpande & Matthew Perri III [] []
Marketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible “Personality” Conceptualizations
–Valerie K. York, Laura A. Brannon & Megan M. Miller [] []
Patients’ Perceptions of Physicians: A Pilot Study of the Influence of Prime-Time Fictional Medical Shows
–Mary Elizabeth Stinson & Kenneth Heischmidt [] [Google Scholar]
Using Projective Techniques to Consider the Societal Dimension of Healthy Practices: An Exploratory Study
–Hélène Cherrier [] []
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