TOC: Advances Bus Mar Purchasing
Introduction
Advances in Business Marketing and Purchasing, 18
 : : : Posting |
Volume Title: Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Preface
–Mark S. Glynn, Arch G. Woodside [] []
Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and Solutions
–Mark S. Glynn, Arch G. Woodside [] []
Chapter 2 A Note on Knowledge Development in Marketing
–Amjad Hajikhani, Peter LaPlaca [] []
Chapter 3 The Organizational Buying Center as a Framework for Emergent Topics in Business-to-Business Marketing
–Jennifer D. Chandler, Wes Johnston [] []
Chapter 4 Monitoring Segmented Markets: Relational and Transactional Perspectives
–Ann H. Clarke, Per V. Freytag [] []
Chapter 5 Availability of Resources through Buyer–Seller Relationships
–Roger Baxter [] []
Chapter 6 Multistage Marketing
–Michael Kleinaltenkamp, Michael Rudolph, Matthias Classen [] []
Chapter 7 Interaction: Coherence to a Future
–Christopher J. Medlin, Michael Saren [] []
Chapter 8 Switching Costs: A Key to Understanding and Managing Business Consulting Relationship Longevity
–Melvin Prince, Robert F. Everett [] []
Chapter 9 Emerging Transformations in the Business-to-Business Global Salesforce
–Arun Sharma [] []
Chapter 10 Analyzing the B2B Brand Value Chain
–Mark S. Glynn [] []
Chapter 11 What’s a Business-to-Business Company? B2B Knowledge of Future Business Leaders
–Waldemar Pfoertsch, Hendrik Scheel [] [Google Scholar]
Chapter 12 Economic Value, Frames of Reference, and the Impact of Framed Positioning Strategies in Business-to-Business Markets
–Gerald E. Smith [] []
Chapter 13 Implemented Strategies in Business-to-Business Contexts
–Arch G. Woodside, Hugh M. Pattinson, David B. Montgomery [] []
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