TOC: Young Consumers
Introduction
Young Consumers, 13(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Environmentally friendly parenting: are cloth nappies a step too far?
–Louise F. Pendry, Avril J. Mewse, Carole B. Burgoyne [] []
Using brand character when targeting children: what for? An exploration of managers’ and children’s viewpoints
–Valérie Hémar-Nicolas, Mathilde Gollety [] [Google Scholar]
The active role of children as consumers
–Simona Ironico [] []
Encouraging brand loyalty in fickle generation Y consumers
–Violet Lazarevic [] []
Self-control and perceived physical risk in an extreme sport
–Dwane H. Dean [] []
Investigating relationships between adolescents’ liking for an apparel brand and brand self congruency
–Jongeun Rhee, Kim K.P. Johnson [] [Google Scholar]
Decision-making styles of young consumers in Bosnia and Herzegovina
–Ivan-Damir Anic, Edo Rajh, Arnela Bevanda [] []
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